Only 1/5 of you cares about this when measured up against Facebook's 500 million users (MySpace has roughly 100-130 million users), but if you're part of that population, you might want to take notice of MySpace's new business model that CEO Mike Jones says "pulls us out of the social networking category" to become a social entertainment destination. Throughout the next 30 days, users can expect a series of major overhauls, including a total streamline of home pages for a less cumbersome and clunky user experience.
Obviously, Facebook is entirely too dominant for anyone to compete in their arena, so it makes sense for MySpace to go in a different direction, even if does throw them into another pretty saturated category, that of general entertainment. Does this mean they're going to try to compete with YouTube, Hulu and Vimeo to capture a piece of their audience share? Maybe the company's new goal is to exist on a much smaller level? It's tough to say at this point, but I like the idea that I now know what MySpace stands for, whereas before I had no clue why I needed to keep up my page or even visit the site in the first place. There are still some kinks to work out, but I like where MySpace is headed...maybe I'll devote some time tonight to breathing new life into my account.
The AP via NPR has the full story here.